Cookie Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, mobile phone) when you visit a website. They contain information about your browsing activity and are commonly used to remember your preferences, login information, and online behavior. Cookies serve many purposes: they enable websites to function, improve user experience, analyze traffic, remember user preferences, and deliver targeted advertising.

There are several types of cookies based on their origin and function: first-party cookies are set by the website you are visiting, while third-party cookies are set by domains other than the one you are visiting (e.g., advertising partners). Session cookies expire when you close your browser, while persistent cookies remain on your device until they expire or you delete them.

2. Why We Use Cookies

FleetPulse Procurement uses cookies for several important purposes:

• Platform Functionality: Essential cookies enable you to log in, maintain your session, navigate the platform, and use core features. Without these cookies, the FleetPulse Platform would not function properly.
• User Experience: We use cookies to remember your preferences, settings, language choices, and navigation history so you don't need to re-enter this information on every visit.
• Analytics and Improvement: We use analytics cookies to understand how visitors interact with our website and platform, which pages are most popular, where users encounter errors, and how to optimize performance and usability.
• Marketing and Advertising: We use cookies to track users across our website and third-party sites for retargeting advertising, measuring campaign effectiveness, and understanding conversion rates.
• Security: Cookies help us detect suspicious activity, prevent fraud, and maintain the security of your account and our platform.

3. Types of Cookies We Use

3.1 Essential Cookies (Required)

These cookies are strictly necessary for the operation of the FleetPulse Platform. They enable basic functions like user authentication, session management, security, and account access. Essential cookies cannot be disabled as they are required for the website to function. These include:

• sessionid — Maintains your authenticated session across platform pages
• csrf_token — Protects against cross-site request forgery attacks
• user_preferences — Stores your basic dashboard and layout preferences
• theme_mode — Remembers your light/dark mode selection

3.2 Analytics Cookies (Optional)

These cookies collect aggregated information about how users interact with our website and platform. They help us identify popular features, understand user journeys, measure feature adoption, and identify where users encounter difficulties. Analytics cookies are not tied to your personal identity and can be disabled via our cookie preferences. We use Google Analytics and Mixpanel for this purpose:

• _ga, _gat, _gid — Google Analytics cookies for tracking user behavior and session metrics
• mp_* — Mixpanel analytics cookies for funnel analysis and feature engagement
• page_views — Tracks which pages you visit within our platform

3.3 Marketing and Tracking Cookies (Optional)

These cookies are used for retargeting, ad personalization, and measuring the effectiveness of marketing campaigns. They may be set by third-party advertising networks. These cookies can be disabled via your browser settings or our consent preferences:

• fbp, fr — Facebook pixels for tracking conversions and retargeting
• ANID, NID — Google advertising cookies for ad personalization
• _fbp, _fbc — Facebook Business Platform identifiers

3.4 Preference Cookies (Optional)

These cookies remember your choices across visits, such as language preference, display settings, and cookie consent choices:

• fleetpulse_cookie_consent — Stores your cookie preferences and consent status
• language_pref — Remembers your preferred language setting
• accessibility_mode — Stores accessibility feature preferences

4. Third-Party Cookies and Partners

In addition to cookies set directly by FleetPulse, third-party partners may set cookies on our website to provide services on our behalf. These partners include:

• Google Analytics: Collects analytics data to help us understand user behavior. Google's Privacy Policy
• Facebook Pixel: Used for conversion tracking and retargeting audiences. Facebook's Cookie Policy
• Mixpanel: Provides product analytics and funnel analysis. Mixpanel's Privacy Policy
• Hotjar: Session recordings and heatmaps to understand user interactions. Hotjar's Privacy Policy

These third-party partners are bound by their own privacy policies and terms. We encourage you to review their policies to understand how they process your data.

5. How Long Cookies Persist

Different cookies have different lifespans:

• Session Cookies: Expire automatically when you close your browser (essential session cookies expire after 24 hours of inactivity)
• Persistent Cookies: Remain on your device for a set period, ranging from a few days to several months, depending on the cookie's purpose
• Analytics Cookies: Typically persist for 12-24 months to track long-term user behavior
• Marketing Cookies: Typically persist for 30-90 days for retargeting purposes
• Preference Cookies: Persist for up to 2 years so your preferences are remembered across visits

You can manage cookie expiration and deletion through your browser settings at any time.

6. Your Cookie Control and Choices

You have full control over cookies on your device. You can manage your cookie preferences through several methods:

• Our Cookie Consent Banner: Use the cookie preferences interface when you first visit our website to select which types of cookies you want to allow.
• Browser Settings: Most browsers allow you to refuse cookies or alert you when cookies are being sent. Visit your browser's help section for instructions on managing cookies (e.g., Google Chrome, Safari, Firefox).
• Opt-Out Tools: You can opt out of interest-based advertising through the Network Advertising Initiative or Your Online Choices.
• Do Not Track (DNT): Some browsers include a "Do Not Track" feature. Note that we do not currently respond to DNT signals as there is no industry standard.

Important: Disabling essential cookies may prevent the FleetPulse Platform from functioning properly. You will always have the ability to provide consent to non-essential cookies.

7. Global Privacy Regulations

European Union (GDPR): Under the General Data Protection Regulation, we obtain your explicit consent before setting non-essential cookies. You have the right to withdraw consent at any time using our cookie preference center or by contacting us directly.

Canada (PIPEDA): We comply with the Personal Information Protection and Electronic Documents Act and obtain consent for non-essential cookies before they are stored on your device.

California (CCPA/CPRA): California residents have the right to request information about cookies we use and to opt out of the sale of personal information derived from cookie tracking.

If you have privacy concerns or believe your rights have been violated, you may file a complaint with your local data protection authority.

8. Cookie Security

FleetPulse takes security seriously:

• Essential cookies containing sensitive information (session IDs, authentication tokens) are marked with the Secure flag and HttpOnly attribute, preventing access via JavaScript and ensuring they are only transmitted over encrypted HTTPS connections.
• We use industry-standard encryption (TLS 1.3) to protect cookie data in transit.
• We do not store sensitive personal information (passwords, credit card numbers, payment details) in cookies.
• All cookies are subject to our data security policies and are protected by SOC 2 Type II and ISO 27001 security certifications.

9. Disabling Cookies and Platform Impact

While you have the right to disable cookies, doing so may impact your experience:

• Essential Cookies Disabled: You may be unable to log in, stay authenticated, use the platform interface, or perform key functions. We cannot provide the Services if essential cookies are disabled.
• Analytics Cookies Disabled: We will be unable to understand platform usage patterns and optimize the user experience, though the platform will continue to function.
• Marketing Cookies Disabled: You may see less relevant advertising, but this will not affect core functionality.
• Preference Cookies Disabled: Your settings and preferences will not be remembered across sessions.

10. Cookie Updates and Changes

FleetPulse may update this Cookie Policy at any time to reflect changes to our cookie practices, new cookies, or regulatory updates. Updates will be effective upon posting to this page, and we will identify changes with an updated "Last Modified" date. Your continued use of our website and platform constitutes acceptance of any updated Cookie Policy.

If we add new third-party partners or tracking technologies that materially change how we use cookies, we will obtain your consent before implementing such changes.

11. Contact Us

If you have questions about this Cookie Policy, your cookie preferences, or how we use tracking technologies, please contact us:

Last updated: January 1, 2026